The 2016 Market Size Study is presented by CFSI and Core Innovation Capital and made possible by funding from Morgan Stanley and the Ford Foundation. It is the 6th annual market analysis and aims to illustrate the size of and the opportunity to address the needs of financially underserved consumers and identify significant trends driving marketplace evolution and growth. 

The study presents a snapshot of:

• Interest and fees spent by underserved consumers to borrow, spend, save, and plan

• Volume of consumers usage generating revenue

• Current and projected revenue growth rates

• Key trends driving market developments

2016 Financial Underserved Market Size Study